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Urban Ethno

Urban Ethno

Urban Ethno.

Nothing foretold it, and yet… it happened… time moves forward and brings about changes that philosophers have not dreamed of.

We strive for the big world, we tear down the old ones, we build new ones, we buy Maybachs, designer clothes, mansions, expensive furniture, a little for ourselves and a little for show, which 10 years ago would have been perfectly fine. Behind our backs ... quietly ... a new generation grew, status symbols changed, and with it the aesthetics and perception of luxury ...
Translating into the language of interior design a new quality of the news of the end of the "Glitz & Glamor" era - shiny polishes, mirror surfaces and crystal pendants of the "New York" style. An example of the new prestige is the seemingly modest styling of the SoHo House top hotel and private club in Berlin, where a year ago I was invited to lunch by my progressive German friend. This historic building, with its inglorious past (the former seat of the Stasi), has gained a new lease of life thanks to the artistic cooperation of Susie Atkinson, Tim Boyd and Alex Michaelis. The successful marriage of raw Bauhaus architecture with unpretentious interior design, embellished with contemporary art, throws a bridge over generations, creating a completely new quality on the map of cosmopolitan Berlin.

SoHo House in Berlin
SoHo House in Berlin
SoHo House in Berlin
Wood in various forms: from paneling to raw boards in the form of slices, on simple black metal frames, green marble, natural plants climbing on old-school vertical bars, the simplest wall tiles, reminiscent of metro stations in many European cities, post-industrial lighting, massive pieces of furniture and balanced colors with a soft brass accent are dedicated to completely new consumers. An avocado sandwich in the hotel's trendy-bistro in the vicinity of the hotel's trendy-boutique, where expensive Balenciaga and Lanvina hang casually on vintage racks, accompanied by albums from the cult Taschen publishing house and a collection of old vinyls, made me realize that a certain era is definitely over. The new generation means a new look and new aesthetic patterns.
SoHo House in Berlin
SoHo House in Berlin

The new positive hero is a Contemporary Nomad, a traveler aware of the diversity of the world, who values ​​luxury, not having the features of new wealth. Its Comfort zone is shaped by the lack of visible logos of well-known brands, a niche style that combines the urban "vibe" with "green awareness".

photo: Pinterest
photo: https://yodezeen.com/
Natural materials, a palette of earth tones, enriched with saturated reds, blues, greens of matt velvets, textures of wood, stone, metal, fabrics in which you can feel the weave of weft and warp, plants, travel souvenirs, and maybe longer life experiences in exotic corners of the world . They share a healthy diet and eco-friendly philosophy combined with the affirmation of life here and now. No distance to city entertainment and a sense of community with other "natives in the urban jungle".

 

New life-style dictates new trends-locations in the centers of large metropolises. The skyscraper designed by Daniel Libeskind at Złota 44 in Warsaw meets all the criteria of a new lifestyle. Including a club chill-out zone, a swimming pool and a sky deck overlooking native scyscrapers. Inspired by Berlin, for the show apartments on the 38th floor, I proposed a styling in a similar spirit. The space suspended between heaven and earth, the auditorium for everyday spectacles of sunrise and sunset, is an ideal haven for a XNUMXst century traveler. Furniture by the Italian brand Minotti and our hits from BBHome, mixed with vintage design and objects from far away. Tibetan bride from Steve McCurry's portrait in contemporary jacquard, Monstera leaves in smoky glass of Danish design…. and… the whole world at your feet…. is this what the New Beauty looks like? Judge for yourself ...

Złota 44 skyscraper in Warsaw
Apartment by BBHome Design
Apartment by BBHome Design
On behalf of Złota 44 and myself, I invite you to visit this unique oasis of "new luxury" dedicated to lovers of beauty and comfort. To make an appointment, please send an e-mail to the following address design@bbhome.pl

🙂 BTW. Daniel Libeskind, during his last visit to Warsaw, when he received the award of the Capital City of Warsaw from Hanna Gronkiewicz-Waltz, lived in an apartment arranged by BBHome Design. The Master's compliment regarding the arrangement and design of the Apartment gave me great pleasure.